Case Study: Don Amado Mezcal

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Wexler of California was commissioned by Las Joyas del Agave to rebrand their Don Amado line of mezcals. The specific goal of the project was to increase sales: although Don Amado was well-regarded for its quality, many bars and retailers declined to carry the product simply based on the design of the label. The mezcal […]

Case Study: Clover

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PROJECT OVERVIEW Spokane, Washington-based Paul and Marta Harrington approached Wexler of California for a proposal to provide square-one identity and branding design services for their new restaurant Clover. Design Director Dave Stolte traveled to Spokane for an initial consultation to identify challenges, discuss design direction, and establish a timeline of deliverables. Clover is built in […]