HERITAGE & HOSPITALITY

ROYAL HAWAIIAN

Brand refresh, logo suite, illustrated pattern, and cocktail illustrations for Royal Hawaiian's 2017 incarnation. For this iteration of the venerable Laguna Beach tropical restaurant and bar, Wexler of California merged inspiration from the swooping 1940s original logo and contemporary monoline-style design, preserving the spirit of the 75-year old venue while making it accessible to a new audience.